Project Name: Tea and Coffee Beverage Brand
Project Location: Various Locations in China
Main Materials: Fire Bull® / Metal Composite Panels / High-quality Fireproof Panels / Premium Double Groove Panels
Application Areas: Signage / Lobby / Corridors / Dining Area
Bawang Chaji:
Bawang Chaji was established on November 17, 2017, as a new Chinese-style tea beverage brand under Guochao Enterprise Management Co., Ltd., with its headquarters located in Jinjiang District, Chengdu, Sichuan Province. On November 17, 2017, the first Bawang Chaji store was born in Kunming, Yunnan, later radiating outward with the southwest as its base. In August 2019, the first store in Malaysia opened, marking the first step in overseas development. In the same August, it entered the Singapore market, and two months later, it entered the Thai market. In 2021, it completed Series A and B financing totaling over 300 million yuan. On January 19, 2024, it signed with Changning District, Shanghai, with the number of global stores exceeding 3,000, on April 11, it planned to list in the US in the middle of the year, bringing a new pattern to the tea beverage track, on June 28, it announced that it would officially implement the "Nutrition Choice" label in all stores nationwide, in August, Bawang Chaji's new feature—"Product ID"—was officially launched. On April 17, 2025, Bawang Chaji was listed on NASDAQ, becoming the "first Chinese tea beverage stock" on the US stock market.
Algebraist Coffee:
Algebraist Coffee (algebraist COFFEE) is a specialty coffee brand founded in Suzhou in 2015, formerly known as MatrixCoffee, and officially renamed and completed brand upgrade in 2020, belonging to Algebraist Brand Management (Suzhou) Co., Ltd.
Development History:
2015: MatrixCoffee opened in Suzhou, positioning itself as a trendy specialty coffee.
2020: Renamed to "Algebraist", completed brand upgrade, and began national expansion.
2025: Over 160 stores nationwide, valuation exceeding 1.1 billion, completed multiple rounds of financing (including Tencent's strategic investment), transitioning to a rational and steady development strategy.
Product Features: Mainly uses Yunnan specialty Arabica beans, enhancing flavor complexity through special fermentation processes. For example, the Y10 Toffee Yunnan Italian blend beans can brew a rich taste similar to the finish of red wine, combining fruit aroma and toffee sweetness.
Expansion and Philosophy: As of 2025, Algebraist has entered core business districts in first-tier cities such as Jiangsu, Zhejiang, and Shanghai, with over 160 stores. Founder Dai Yi stated that the brand is primarily product-driven, focusing on actual consumer experience rather than relying solely on capital expansion, emphasizing "rational operation" to cope with industry cycle changes.
Luckin Coffee:
Brand Mission:
Luckin Coffee (Luckin Coffee) is headquartered in Xiamen and is the coffee chain brand with the largest number of stores in China. Luckin Coffee's mission is to "create lucky moments and inspire the desire for a better life." Leveraging the new retail model that fully utilizes mobile internet and big data technology, and deeply cooperating with high-quality suppliers in various fields, it creates high-quality consumer experiences and lucky moments for customers. With the vision of "creating a world-class coffee brand and making Luckin a part of people's daily lives," and centered around the core values of "customer first, truth-seeking and pragmatism, quality first, continuous innovation, it's up to me, and mutual trust and win-win," Luckin Coffee is striving to penetrate every aspect of daily life through products and services, conveying the concept of a better life and inspiring eager expectations for a better life.
Brand Vision:
In June 2023, Luckin Coffee became the first chain coffee brand in China to break through 10,000 stores, on July 18, 2024, the Zhongguancun·Zawo flagship store officially opened, and the number of Luckin Coffee stores exceeded 20,000, providing customers with high-quality, high-value, and high-convenience products and services. Luckin Coffee has won gold awards at the IIAC International Coffee Tasting Competition for five consecutive years (2018-2022), and the "SOE Yirgacheffe" won the IIAC International Coffee Tasting Competition platinum award twice. In 2021, Luckin Coffee's first roasting plant was officially put into operation in Fujian, with a total investment of 210 million yuan and an annual coffee bean roasting capacity of 15,000 tons. Using international advanced technology and equipped with a full set of imported advanced green bean processing equipment, it is a relatively advanced fully automated intelligent roasting base in China. In March 2024, Luckin Coffee's first coffee fresh fruit processing plant—the Yunnan Baoshan Fresh Fruit Processing Plant—entered the trial operation stage, using micro-washing fresh fruit processing production lines from Brazil and Colombia, with an annual fresh fruit processing capacity of 5,000 tons, further optimizing and improving the high-quality supply chain. On April 20, 2024, the Luckin Coffee (Jiangsu) Roasting Base was completed and put into operation, with a total investment of 120 million USD and an annual roasting capacity of 30,000 tons. Relying on the two major coffee roasting bases in Jiangsu and Fujian, Luckin Coffee will form a self-processing roasting supply network with an annual capacity of 45,000 tons, responding more quickly and accurately to changes in consumer demand, and delivering higher quality coffee beans to stores nationwide in a timely manner. Luckin Coffee is always committed to deeply integrating the vertical coffee supply chain, empowering industry quality upgrades with new quality productivity, and leading new trends in high-quality sustainable development in the industry.
